Generalised Aims & Objectives

Aim 1: Reinforce the message that stakeholders, either internal or external, are the main priority. The business would not be able to succeed unless it prioritises both of artist and customer input. Even at this early conceptual stage, the business has received much positive comment and feedback from both artists and consumers alike. It is …

Emoticodes

In the future Genre Style would like to use emoticodes within its posts on Instagram and other social media platforms. Unfortunately, this is not currently available in the UK and is only being trialled in the USA. The emoticode is created via the emoticode app where customers can create an emoji with a hidden URL …

Developing an Online Business

Genre Style will be an online business which aims to make the shopping experience to its customers as streamline and efficient as possible. The website will create an online experience for each customer, allowing them to either search by artist or specific clothing item. Additionally, it will allow customers to be able to read interviews …

Monetising a Website & Social Media Platforms

There are multiple ways in which a small business could develop and monetise its free platforms. The CoSign app does this as well as many other platforms that offer the similar service of allowing users to tag their images and their followers can then shop directly, allowing them to make a commission off each customer’s …

Making Social Media Shoppable

Social media is the cheapest and most effective way for brands to drive sales directly to its consumers, with “46% of web users looking towards social media when making a purchase” (McKinsey, 2012). Incorporating social media into retail purchases the “overall strategy is not to reduce the steps in shopping but to make the friction …

The Buying Power of Social Media

Social media usage is growing and within this so is the social influencer market. “The Instagram influencer market is worth $1 billion and will grow to $2 billion by 2019” (Graham, 2017) and it is “estimated that at present advertisers spend over $1 billion per year on sponsoring Instagram influencers” (MediaKix, 2017). Although social media …

Video Incorporation

Within Genre Style’s social media pages, I aim to incorporate elements of video once the website is established and customers are able to access it. On Instagram, I aim to develop short videos of the artist wearing an outfit and then a series of images featuring the clothing items individually that the customer would then …

Which Social Media Platform?

Social media platforms have allowed businesses, especially those in retail, the capability to personalise the consumer experience. Social media platforms used by businesses differs according to their individual needs and requirements, for example “Facebook is currently the main social media sales driver for Kate Spade” (Fernandez, 2016), whereas “55% of shoppers prefer Pinterest when it …

Starting the Business Plan

I thought that the first element of the business plan that I would like to start writing would be the business' aims. I felt that by starting at this point it would also help me to further research and develop the social media marketing which I have been slowly developing to gain interest for this …

The Logo

I have developed a logo that is both simplistic and sophisticated. The circular design allows the logo to fit easily into all social media profile pictures. The logo will also be placed as a small watermark on all images taken by myself on the website and social media platforms to deter others from using my …