Bibliography

All of the sources used were chosen to give this project the necessary background needed. My research aided in every decision that I made toward this project. I found both academic and non-academic sources extremely useful.

Online

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Journals

Agnhage, T. & Na, Y. (2013) Relationship between the preference styles of music and fashion and the similarity of their sensibility. International Journal of Clothing Science and Technology. Vol. 25, Issues 2, pp. 109-118. [ONLINE] available at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/09556221311298600.

Crittenden, V., Hanna, R. & Rohm, A. (2011) We’re all connected: The power of the social media ecosystem. Business Horizons. Vol 54, Issue 3, May – June 2011, Pp. 265 -273. Elsevier. [ONLINE] Available at: http://www.sciencedirect.com/science/article/pii/S0007681311000243.

Goi, C. L. (2009) A review of marketing mix: 4Ps or more? International Journal of Marketing Studies, 1(1), 2.

Kim, A. & Ko, E. (2010) Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research. Elsevier.

Romero, C. (2009) Social Media: A new frontier for retailers? European Retail Research, pp1 -28.

Van Waterschoot, W. & Van den Bulte, C. (1992) The 4P classification of the marketing mix revisited. The Journal of Marketing, 83-93.

Whalan, M. (2014) Develop a business action plan. The Pharmacy Guild of Australia. [ONLINE] Available at: https://www.guild.org.au/__data/assets/pdf_file/0018/5652/plan-for-the-future-of-your-business.pdf. (Accessed: 19 August 2017).

Yun-sheng, W. (2001) Perfection and innovation of 4P Marketing Mix – How to evaluate 4P Marketing Mix. Commercial Research.

 

Books

Comm, J. (2009) Twitter Power – How to dominate your market one tweet at a time. John Wiley & Sons. United States of America.

Evans, D. (2012) Social Media Marketing: An Hour a Day. John Wiley & Sons. 2nd Edition. United States.

Fisher, J. (2014) Strategic brand engagement – using hr and marketing to connect your brand, customers, channel partners and employees. Kogan Page Limited. London.

Graves, P. (2010) Consumer.ology – the truth about consumers and the psychology of shopping. Nicholas Brealey Publishing. London.

Harkin, J. (2011) Niche – the missing middle and why business needs to specialise to survive. Abacus. London.

Hoyer, W. (2013) Consumer Behaviour. 6th Edition. South Western Cengage Learning. United States of America.

Luvaas, B. (2016) Street Style (Dress, Body, Culture). Bloomsbury Academic.

Luvass, B. (2013) DIY Style: Fashion, music and global digital cultures. Bloomsbury Publishing. United Kingdom.

McRobbie, A. (2013) In the culture society: art, fashion and popular music. Taylor & Francis. United Kingdom.

Safko, L. (2010) The Social Media Bible: Tactics, Tools, and Strategies for Business Success. John Wiley & Sons. 2nd Edition. United States.

Wolff, J. (2010) Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides). Virgin Books. London.

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