I have been able to develop a personalised project brief that combines fashion, retail and a theme of my choosing…country music.
My aim for this project, which I will name Genre Style, is to give fans of country music the ability to shop their favourite and up and coming artists’ outfits that they have worn on stage or at an event as well as having ‘fan of the month/event’ competitions to showcase their outfits as well – combining fashion, music, retail and the consumer experience.
Genre Style will be made up of a shoppable online fashion database (in production currently) as well as a social media presence on Instagram, Facebook and Twitter. Once established the website will also be developed into a style/lifestyle blog featuring information about each artist’s music.
This project will take 6 months to complete and I am looking forward to producing something that is unique and personal.